Communication, Theatre Arts and Innovative Media

Communication

B.A. in Communication

Communication majors and minors engage in collaborative activities to develop those skills and perspectives most valued by modern employers–critical and creative thinking, social intelligence, media literacy, effective communication, ethical behavior, and civic engagement. A degree in Communication is excellent preparation for careers in digital communication, advertising, public relations, film, television, radio, newspapers, magazines, advertising, politics, teaching, sales, or community affairs.

Five Specialization Tracks

  • Journalism Track—This track offers coursework and activities designed to promote the understanding, practice, and enhancement of mediated communication. Co-curricular activities include digital production for the student newspaper, yearbook, radio station, and television station, as well as an internship in a professional media organization.

  • Professional Advocacy Track—Students will learn the professional theory and practice of communicating messages of persuasion and advocacy. Coursework may include Persuasion, Public Relations Strategies and Tactics, Political Communication, Rhetorical Theory, Conflict and Crisis Communication, Productive Discourse, and Digital Media Strategy. Students may intern in strategic communication with corporations, nonprofits, or political organizations.

  • Business and Organizational Communication Track— majors not only learn how to craft compelling written, spoken, and visual messages within and on behalf of organizations, but also learn to critically evaluate the persuasive messages encountered every day in the workplace, in relationships, and in the media. Coursework may include Business and Professional Communication; Interpersonal Communication; Gender Communication; Leadership and Group Communication; Organizational Communication and Intercultural Communication.

  • Digital Media Production Track—This track offers hands-on learning of the theory and practice of creating digital productions in film, video, audio and interactive media. Students will learn techniques of pre-production, production, and post-production editing and distribution for film, streaming media, video, podcast and a variety of professional outlets. In addition to frequent student production opportunities, students will intern with media production professionals in a variety of markets.

  • Communication Studies Track—Students will focus on communication theory and research, including Media Culture; Communication Research Methods; Argumentation and Debate; Media Criticism; and Rhetorical Theory. Students will gain an excellent preparation for graduate study in Communication or in such fields as Law, Political Theory, or Marketing.

Contact

Catherine Lett
Administrative Specialist, Communication and Theatre Arts
870-230-5443