Marketing

     The Business Administration curriculum is structured to provide the broad education that students need for career success as future business executives.

     A rapidly changing business environment makes it essential that future business leaders be broadly educated in order to adjust and adapt themselves to changing requirements. This curriculum is designed to provide students with a strong base from which to gain entry into an organization through either a Business Information Systems, Finance, Management, or Marketing concentration and yet give the flexibility and upward career mobility necessary for advancement to general management.

     Business majors are not allowed more than 6 hours from GBU 4003-Internship in Business, MGM 4143-Small Business Management, and GBU 4211, 4222-Entrepreneurship Seminar I & II, as advanced business electives to meet graduation requirements.     

     Two (2) writing intensive (WI) courses are required for students entering HSU under the 2006-2008 catalog or later.  Students must also take ENG 3313-Review Composition (or test out) if graduating May 2008 or later (contact the Testing Center in Caplinger, room 121 regarding the test).  

Requirements for the Marketing Option

In addition to the liberal arts core and the business core, the student must complete the courses listed below with a grade of "C'' or better.

    * MMC 4113-Advertising Principles & Practices, or, MMC 4193-Principles of Public Relations may be
       used for one Advanced Marketing elective.

 **  Any 3000 or 4000 level course from ACC, BIS, ECO, FIN, GBU, MGM, or MKT.

Marketing Option Graduation Plan

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Required Courses in the Marketing Option

MKT 4113  Marketing Research  

Basic research concepts and techniques applied to a marketing problem.  Course is project based with a paper and presentation required.  Prerequisites:  GBU 3133; MKT 3013.  Fall only.

MKT 4163  Consumer Behavior   

The study of buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. The main focus of the course involves identifying how an understanding of the exchange process, the individual influencers, and the environmental influencers can be used to develop marketing strategy.  Prerequisite:  MKT 3013. 

MKT (Advanced Marketing Electives) 6 hours    

MGM 4193  International Business

Introduction to the environment of international business with emphasis on cultural diversity, international institutions, government business interface, and global competition.  Case studies will be used to emphasize issues.  Country studies (both written and oral) will be developed and presented.  Prerequisites: FIN 3043, MGM 3113, MKT 3013.

Advanced Business Elective

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