Are you creative and energetic? Do you love working with people?

A bachelor of business administration degree with a concentration in marketing may a great fit for you!  

As a marketing student, you will gain the skills you need to face the demands of a market-driven society, and you will be well prepared for any number of career fields. Your bachelor of business degree with a concentration in marketing will also prepare you for pursuing a Master of Business Administration degree.

Your BBA degree with a concentration in marketing prepares you for successful careers in advertising, public relations, brand management, telecommunications, and many others.You will improve your interpersonal and presentation skills, identify customer needs, and effectively communicate information about products and services. Our business school offers state-of-the-art technology so you will have the skills you need in such a rapidly growing technological environment. 

You will develop additional skills, knowledge, and the upward career mobility necessary for advancement in your career through our Business Beyond the Classroom program, the Mentorship Experience program, and participation in our Student-Managed Investment Fund. These and many other opportunities to develop your professionalism in our school of business will set you apart as a polished graduate and desirable employee.

The faculty

Our marketing faculty members have advanced degrees with a major in marketing and practical experience gained through employment in marketing firms. They are committed to provide you with career guidance and providing outstanding instruction that prepares you for a career in marketing. Small class sizes allows you to connect with faculty, get to know them, and receive guidance as you pursue your goals.


Marketing courses include:

  • Retailing
  • Promotion Management
  • Consumer Behavior

Other courses


  • Brand Manager
  • Buyer
  • Product Analyst
  • Product Manager
  • Promotions Director

Other careers

Related programs

Related information


Dr. Jennifer Zarzosa
Phone: 870-230-5500 

Ms. Debbie Francis
Phone: 870-230-5296