Mass Media Courses

MMC 1001-3
Yearbook Practicum

Supervised work for one semester on the campus yearbook, the Star. The student must have taken or be in the process of taking MMC 1023, unless waived by the instructor. The course may be repeated. A maximum of six hours may be applied toward a degree. Enrollment for more than one hour credit requires the consent of the instructor.

MMC 1013
Mass Media in Modern Society

Analysis of mass media as a social and cultural force that shapes personal values and actions. Deals with how the mass media have made the popular arts possible.

MMC 1023
News Writing and Reporting

The basic course in writing for newspapers. Study of reporting techniques, with intensive laboratory practice in gathering, evaluating, and writing the basic types of news stories. Writing for the campus newspaper, the Oracle and the Star yearbook will be required.

MMC 1091-3
Newspaper Practicum

Supervised work for one semester on the campus newspaper, the Oracle. The student must have taken or be in the process of taking MMC 1023, unless waived by the instructor. The course may be repeated. A maximum of six hours may be applied toward a degree. Enrollment for more than one hour credit requires the consent of the instructor.

MMC 1351
Introductory Radio Practicum

All broadcast students without in-station KSWH experience are required to take this introductory course. Each student enrolled will attend practicum classes, train with staff personnel, and shadow on-air announcers in preparation for their own air shift.

MMC 2123
Production Methods I

A survey of the various aspects of TV production: Techniques of directing, floor managing, performing; hands-on experience with studio and field equipment; writing proposals, videoscripts, storyboards.

MMC 2143
Photography I

(See ART 2383.)

MMC 2163
Radio Production

Introduction to principles and practice in radio production. Includes in-studio and on-site broadcasts. Prerequisite: Consent of the instructor.

MMC 2173
Broadcast Journalism

News gathering and reporting for television and radio: Techniques of interviewing, researching, editing, and delivery; writing for the broadcast media.

MMC 3071-3, 5071-3
Independent Study

Open to advanced students with intellectual curiosity regarding specific problem areas. Problems must be selected with approval of major advisor before registration.

MMC 3083
Electronic Editing and Design

Collection and preparation of news stories, photographs and graphics using microcomputers and related software. Principles of editing, layout, typography, headline writing, graphic creation, and applicable press law and policy will be emphasized. Prerequisite: MMC 1023.

MMC 3103
(WI) Advanced Reporting

Complex reporting and interpretative articles, criticism, and reviews; advanced writing for the campus newspaper and the college information service; public affairs reporting for local and areas newspapers. Prerequisites: MMC 1013 and 1023.

MMC 3153
Photography II

(See ART 3443.)

MMC 3181-3
Television Broadcast Practicum

Application of television techniques and procedures for live and taped production on Cable Channel 9. May be repeated. A maximum of six hours may be applied toward a degree. Prerequisite: Production Methods II and permission of instructor.

MMC 3203
(WI) Sports Reporting

Critical analysis and evaluation of newspaper, magazine and electronic sports reporting. Extensive study and practice in the writing of sports for both print and electronic media. Special emphasis on ethics as related to sports coverage.

MMC 3213
Production Methods II

Advanced studio and field work, with a concentration on the roles of Producer and Director. Prerequisite: Production Methods I and permission of instructor.

MMC 3243
Broadcast Announcing

Historical overview of the communicator in modern media. Emphasis on improvement of speaking voice, copy reading, and commercial announcing. Consideration of television and radio specialties such as news, sports, weather, and narration. Preparation of broadcasters for on-air opportunities.

MMC 3263
Video Art

Introduction to using the video medium for self expression and/or public issues: Students are encouraged to create original works based on their own fields of interest (poetry, art, music, history, etc.), some of which will be aired on local cablevision. Permission of instructor required.

MMC 3273
Television Performance

Emphasis on front-of-camera work, with basic practice in handling studio equipment. Techniques and procedures of interviews, panel discussions, newscasting, dramatic presentation, ads, and PSA's. Open only to advanced students in Mass Media, Communication, Theatre Arts and/or permission of instructor.

MMC 3351-3
Broadcast Practicum

Students will be instructed in the practical application of broadcasting techniques in remote handling of special events, preparation of copy, and will assist in broadcasting programs on KSWH or in video productions. May be repeated. A maximum of six hours may be applied toward a degree. Enrollment for more than one hour credit requires the consent of the instructor.

MMC 3363
Sports Broadcasting

Instruction and practice in producing sports programming both in radio and television. Actual production of Henderson sports events.

MMC 3423
(WI) Movie Appreciation and Enjoyment

The origin and development of film from the late 19th century to the present. Emphasis on the film as a distinctive art form. This course is a designated writing course for the theatre program.

MMC 3493
(WI) Preproduction

MMC 3503
Postproduction

MMC 4001-3, 5001-3
Yearbook Practicum

Supervised work for one semester on the campus yearbook, the Star. The student must have taken or be in the process of taking MMC 1023, unless waived by the instructor. The course may be repeated. A maximum of six hours may be applied toward a degree. Enrollment for more than one-hour credit requires the consent of the instructor.

MMC 4043
Media Law and Ethics

In-depth study of journalism history, law, ethics and literature and the interrelation of each with society. Special emphasis on writing in books and magazines; the evolution of the rights, privileges and restrictions of the media; and self-imposed and public restrictions on news coverage and the ethics of journalism.

MMC 4053, 5053
Directing Publications

A comprehensive course covering both newspaper and yearbook editing and production. The newspaper section is aimed primarily at future sponsors of school newspapers; the yearbook section is designed for both future editors and future sponsors of school yearbooks.

MMC 4063, 4066
Internship in Journalism

Prearranged and supervised work on local and area newspapers, radio and television stations, and on public relation, publicity, and advertising staffs of civic and business groups. If taken while enrolled as a regular student, no more than three hours credit may be gained in any one semester and may be repeated to a maximum of six hours credit. Requires consent of the instructor.

MMC 4091-3, 5091-3
Newspaper Practicum

Supervised work for one semester on the campus newspaper, the Oracle. The student must have taken or be in the process of taking MMC 1023, unless waived by the instructor. The course may be repeated. A maximum of six hours may be applied toward a degree. Enrollment for more than one-hour credit requires the consent of the instructor.

MMC 4113
Advertising Principles and Practices

An overview of the broad field of advertising. Topics include history, law, ethics, social dynamics, economic implications, as well as advertising campaign process. The advertising process is examined from the perspectives of art, business, and science.

MMC 4193
Public Relations Techniques

A study of the policies and procedures of creating and maintaining goodwill among organizations' various publics. Examines the many aspects of public relations as a staff and management function. Basic theories, concepts and approaches to public relations. The influencing of opinion through acceptable performance and two-way communication. Prerequisites: MMC 1023, MMC 1013, MMC 1001, or permission of instructor.

MMC 4223
(WI) Magazine and Feature Writing

A writing-intensive study of the full range of magazine journalism, as well as the application of magazine principles in contemporary newspapers. Focus will be on analyzing, targeting and writing for select professional markets, and on defining current trends in popular nonfiction writing.

MMC 4253
Broadcast Management

Instruction in all aspects of running the broadcast station: assembling a good media team; programming effective formats; demographically identifying and reaching listening audiences; meeting industry codes, policies, and regulations; budgeting in various size shops and markets; demonstrating leadership in broadcast management and ownership. Extensive use of broadcast professionals to share current management techniques.

MMC 4283
Educational Television

Teaching on television for distance learning and other applications; using video to supplement classroom lessons; teaching TV production to secondary school students; critiquing the medium.

MMC 4293, 5293
(WI) Creative Nonfiction

A readings course examining the history and art of 20th-century nonfiction prose, including autobiography, journalism, travel, science and natural history writing by such authors as Stephen Crane, James Agee, Annie Dillard, Ernest Hemingway, John McPhee, Diane Ackerman and others.

MMC 4303, 5303
Online Journalism

A course designed to introduce students to professional writing for current markets, particularly for such new media as online magazines, interactive reference works, interactive fiction, direct-distribution media, etc.

MMC 4383, 4386-6
Internship in Broadcasting

Students will be assigned as interns in area radio and television stations under the supervision of commercial station personnel. Requires consent of the instructor.

MMC 4391
(WI) Senior Research

Preparation of a prospectus for an original research project to be conducted under the supervision of a departmental advisor. The project can include creative, non-traditional components, and must include a strong written component.

MMC 4402
(WI) Senior Seminar

Research or creative project under the direction of faculty advisor. Students will present their work before faculty and other majors. Prerequisite: MMC 4391.

MMC 4443, 5443
Special Topics in Mass Media

Issues in contemporary communication will be studied as appropriate in a given semester.

MMC 4453, 5453
Seminar in Mass Media

Shared papers on topics relative to specific student interests: semantics, linquistics, cultural barriers to communication, mass media and new media topics, etc. May be repeated.

MMC 4481-3
Independent Research