Requirements for the Marketing Option
Undergraduate Catalog 2008-2010 PRINT PAGE
The student must complete the courses listed below with a grade of "C'' or better.
| MKT |
3013 |
Fundamentals of Marketing |
3 |
| MKT |
4113 |
Marketing Research |
3 |
| MKT |
4163 |
Consumer Behavior |
3 |
| MKT |
|
Advanced Marketing Elective
(One of MMC 4113 Advertising Principles and Practices or MMC 4193 Principles of Public Relations may be used for one Advanced Marketing elective.)
|
6 |
| MGM |
4133 |
Strategic Management |
3 |
| MGM |
4193 |
International Business |
3 |
| |
|
Advanced Business Electives* |
3 |
*Any 3000 or 4000 level course from ACC, BIS, ECO, FIN, GBU, MGM, or MKT.
Courses in Marketing
MKT 3013. Fundamentals of Marketing. An introductory analysis and survey of marketing and its role in the economic system and the international market from a management viewpoint. Deals with marketing functions, problems, and development of integrated marketing strategies. Prerequisites: ACC 2013, ECO 2023.
MKT 4033, 5033. Retailing. This course presents the principles and methods of modern retailing with particular emphasis on entrepreneurship and global and ethical issues. Project, paper and presentation required. Prerequisite: MKT 3013.
MKT 4053, 5053. Promotion Management. A course designed to improve the student's understanding of all of the major marketing communication functions: advertising, direct marketing, sales promotions, and personal selling. Promotion project required. Prerequisite: MKT 3013.
MKT 4113, 5113. Marketing Research. Basic research concepts and techniques are applied to a marketing problem. Course is project based with a paper and presentation required. Prerequisites: GBU 3133; MKT 3013. Fall only.
MKT 4133, 5133. Special Studies in Marketing. Individual research and group discussion on special problems in the field of marketing. Prerequisites: MKT 3013 and consent of the instructor.
MKT 4153, 5153. Sales Management. Sales management is the analysis of principles and techniques of personal selling and problems facing the sales executive with emphasis on policy matters. Particular attention is paid to organizing, directing and controlling the sales force with a focus on practical skills, ethical and legal responsibilities. Prerequisite: MKT 3013.
MKT 4163, 5163. Consumer Behavior. The study of buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences, and ideas. The main focus of the course involves identifying how an understanding of the exchange process, the individual influencers, and the environmental influencers can be used to develop marketing strategy. Prerequisite: MKT 3013.