Media Relations

The Office of Marketing and Communication is the point of contact for all media inquiries. Directing all media inquiries to the Marketing and Communications is especially important during an emergency situation.

When receiving any calls from a media representative, direct all media inquiries to Office of Marketing and Communications - 870-230-5402.

The Office of Marketing & Communications speaks on behalf of the university and will have the most accurate and up-to-date information available about an incident. In addition, the Office of Marketing & Communications works closely with emergency responders to coordinate what information can or should be released to the general public.

To assist the Office of Marketing & Communications in responding as quickly as possible, obtain the following information and forward it to the Office of Marketing & Communications:

  • The reporter’s name and phone number
  • The media organization he/she represents
  • The type of information he/she is seeking
  • The reporter’s deadline

Regardless of the situation or what the questions posed by the media might be, do not say, “No comment”.  A better response is “I do not have the information to discuss that issue.  Please allow me to refer you to our Office of Marketing & Communications that handles media questions.  They will be able to assist you.”

Never talk “off the record” with the media. Always assume that they will use any information that they obtain in their report.